Archive for

7 Great Ways To Make Your Small Business Better

When you set up in business you have dreams and ambition. Sometimes your aspirations are more difficult to reach than you might think. There are certain things you can do to make your business an overall better place. And as a small business you are in a great position to act fast.

There are a number of different ways to make a business better. Profit is only one area that a business can improve. Granted this is an important area but there are others.

1. Make it a better place to work. Keeping your staff happy is extremely important and there are a number of ways you can improve the working environment. Everybody likes a freebie; offer your staff free fruit every day. Free tea and coffee is also a must for every office. Give your staff everything they need to carry out their tasks, there is nothing more frustrating than seeing an office full of ready, willing and talented people that fail because of naff computers or missing software.

2. A better company structure. The structure of your company is very important. For a company to run successfully it needs to have the right structure in place. The right structure doesn’t necessarily mean a tried and tested structure, just find one that works for you or you may end up micro-managing and wasting time and resources trying to run a department that could be running itself.

3. Better marketing efforts. Every business needs marketing but there is a smart way to market and a dumb way to market. The dumb way is to carry on marketing the way you always have even though it has never really worked effectively. A smart way to market is to hire in the right talent and focus your efforts only on methods that you know are going to work. Minimize the risks and spend your money where you know the returns are going to be good.

4. A better web presence. In this day and age it absolutely astounds me that some companies still do not have a web presence. A professional looking web site is unlikely to be developed in house and with the cost of a website running at as little as a couple hundred dollars there really is no excuse.

5. Lower your running costs. Every business will have areas that they can cut some of the dead weight. If you think your company is streamline then think again. An in depth analysis of your companies expenditure will likely reveal all sorts of costs that you did not know existed.

6. A lower impact on the environment. Your company’s impact on the environment is not only important for the next generation but also for your wallet. Not everybody knows this but there are huge tax rewards for companies that cut their carbon footprints. Things like recycling and using public transport will lower your carbon footprint but you really should be trying everything possible.

7. A better public perception of your company. A better PR effort could improve any company’s profits. It will lead to more sales, more clients and a better reputation. Every company should be slaving away to try and get a better public perception.

Making your company better should be top of your daily routine and it doesn’t need to be that difficult really.